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| Do You Think This Ad Would Convert? |
When you prepare your promotional material, what do you consider?
- The Offer
- The Cost
- The Return
Let Your Words Do The Selling
Like it or not, the personal training and fitness profession is one of the most highly competitive, sales driven industry's out there. So, if you don't like sales, you might as well go wash dishes for a living.
"The greatest salespeople don't sell; they gladly educate and inform" - John Locke
Truth is, doing sales isn't about being 'salesy'. You don't have to wear a sketchy bow tie or pin striped power suit, you just have to inspire and respond to the needs of your prospects.
So what do words have to do with sales?
The words you choose for your marketing and promotional material and even your presentations will have a profound impact on the success of your offer.
I've put together a list of 25 POWER WORDS for you, but before you read them I want you to know one thing; the word YOU, is listed at the top, because it holds the title of being the most powerful word in sales.
- How can I help YOU?
- What would YOU like to achieve?
- Does this sound good to YOU?
So here's the list...copy it, bookmark it, memorize it...but most importantly...USE IT!
- You
- Amazing
- Bonus
- Cure
- Discount
- Discover
- Easy
- Excellent
- Exclusive
- Extraordinary
- Fast
- Fix
- FREE
- Guarantee
- Help
- Important
- Increase
- Incredible
- Money
- New
- Powerful
- Profit
- Quickly
- Remarkable
- Sale
I know not all of you will agree with this article; I know some of you hate sales, but if you can use more of these types of words, words that only support and amplify your passion for what you do anyway, your marketing materials and presentations will do the selling for you.
Always love to read your comments below and please spinning roundhouse the crap out of the icons at the top of this article to share on twitter and facebook!
If you don't take action, your competitors will.
Ben

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Ben